Amsterdam—and the Netherlands in general—is an unparalleled innovation powerhouse in Europe. Especially the banking landscape is unique, with several incumbent banks investing a lot in their organisational transformation on [...]
Launching new offerings successfully in B2B markets is hard. Mostly driven by innovation or technological advancements, newly developed propositions need to attract a sufficient amount of tech enthusiasts or [...]
Fintech companies utilise mental accounting, a well-established concept within behavioural economics, to simplify personal finance management. Utilising behavioural economics principles in business, such as nudging, social proof or loss [...]
Amsterdam has developed into one of the most progressive technology and start-up hubs in Europe. It’s a city that builds on a long tradition in innovation. That’s why we’ve [...]
The first part of this series described the pitfalls of efficiency-driven approaches when it comes to solving business problems. This post shows how to overcome these problems and how [...]
How complex problem solving leads to valid outcomes in critical decision making. The mission of strategy and innovation consultants is to grow a client’s business by doing the right [...]
In the digital economy it becomes increasingly easier to copy business models, product features and marketing tactics. Hence, one of the last resorts of competitive advantage is UX and [...]
Fintechs and incumbent banks can learn a lot from adopting digital growth strategies of the gaming industry. While incumbent banks have struggled in the past with upgrading their business [...]
In the ever more global and digital marketplace, three things matter in growing business regardless of the industry. Customer-centricity, agility and size. Customer-centricity and agility for keeping the offering relevant [...]