One of the key trends in fintech is embedded finance; the seamless integration of financial services into non-banking products. This trend is powered by a new wave of financial infrastructure providers. They are fintech companies that handle licensing and compliance, and are thus able to provide plug and play banking products over API’s.
In this episode, Adrian and Mikko dive deeper into the topic and are joined by Lars Markull, a leading expert in the field. Lars currently works at Weavr, a key provider for embedded banking in Europe.
Their discussions in this episode cover the recent embedded banking market developments, the benefits new providers are offering compared to traditional banks, and how non-financial brands can get started with embedded banking from scratch.