When a new brand does not solve the real problem
To stay in the game, companies across industries are innovating new businesses to meet the shifting demands of customers, adopting new ways of working, opening digital platforms and establishing [...]
Recap Holland Fintech Meetup May 2019
Amsterdam—and the Netherlands in general—is an unparalleled innovation powerhouse in Europe. Especially the banking landscape is unique, with several incumbent banks investing a lot in their organisational transformation on [...]
Sustaining growth for new ventures
Launching new offerings successfully in B2B markets is hard. Mostly driven by innovation or technological advancements, newly developed propositions need to attract a sufficient amount of tech enthusiasts or [...]
How Neobanks utilise behavioural economics
Fintech companies utilise mental accounting, a well-established concept within behavioural economics, to simplify personal finance management. Utilising behavioural economics principles in business, such as nudging, social proof or loss [...]
Recap The Next Web Conference 2019
Amsterdam has developed into one of the most progressive technology and start-up hubs in Europe. It’s a city that builds on a long tradition in innovation. That’s why we’ve [...]
Solving wicked business problems
The first part of this series described the pitfalls of efficiency-driven approaches when it comes to solving business problems. This post shows how to overcome these problems and how [...]