Embedded banking, the next frontier of finance

Embedded banking enables brands to redefine their value proposition as a user-centric innovator, launch their own financial services tailored for specific target groups and create additional revenue streams. Any brand or business with strong brand equity or distribution power has now the opportunity to seamlessly integrate financial services into their own customer journeys. This has been made possible by Banking-as-a-Service platforms, which provide the necessary building blocks such as accounts and payments or cards via easy-to-use API’s.