LATEST INSIGHTS
Articles
LATEST INSIGHTS
Articles
Sustaining growth for new ventures
Launching new offerings successfully in B2B markets is hard. Mostly driven by innovation or technological advancements, newly developed propositions need to attract a sufficient amount of tech enthusiasts or early adopters in order to achieve initial market traction. [...]
How Neobanks utilise behavioural economics
Fintech companies utilise mental accounting, a well-established concept within behavioural economics, to simplify personal finance management. Utilising behavioural economics principles in business, such as nudging, social proof or loss aversion, is one of the most significant intellectual trends [...]
Recap The Next Web Conference 2019
Amsterdam has developed into one of the most progressive technology and start-up hubs in Europe. It’s a city that builds on a long tradition in innovation. That’s why we’ve attended TNW2019, a leading tech and innovation conference. It [...]
Solving wicked business problems
The first part of this series described the pitfalls of efficiency-driven approaches when it comes to solving business problems. This post shows how to overcome these problems and how to get better at complex problem solving. What to [...]
Growing business by doing the right things, smarter
How complex problem solving leads to valid outcomes in critical decision making. The mission of strategy and innovation consultants is to grow a client’s business by doing the right things, smarter. Growing a business usually follows a rock-paper-scissor [...]
Why design-driven companies are actually a good idea
In the digital economy it becomes increasingly easier to copy business models, product features and marketing tactics. Hence, one of the last resorts of competitive advantage is UX and strategic design. Design-led companies In a recent article by [...]
Stay in touch
Subscribe to our newsletter
Stay in touch
Subscribe to our newsletter