Banks now need a firm sense of their purpose
Right now it is business-as-not-usual for millions of SMEs due to the Covid-19 crisis. Their survival relies on quick and fair distribution of the emergency funds backed by the [...]
Developing a winning brand portfolio in financial services
In the digital era, successful banks design their brand portfolios around meeting contextual customer needs. This is the second of two posts on building financial [...]
Brand is a key strategic asset in financial services
With the rise of fintech challengers and recent innovations in digital banking, banks now have the opportunity to truly differentiate their brand through digital products and services that directly [...]
When a new brand does not solve the real problem
To stay in the game, companies across industries are innovating new businesses to meet the shifting demands of customers, adopting new ways of working, opening digital platforms and establishing [...]
Growing faster after horizontal acquisition
In the ever more global and digital marketplace, three things matter in growing business regardless of the industry. Customer-centricity, agility and size. Customer-centricity and agility for keeping the offering relevant [...]