An European fintech company with an extensive partner ecosystem sought to improve its partner management, to generate more value from the ecosystem while running it more efficiently.


What kind of incentives and collaboration models motivate companies belonging to different partner segments to set and reach the common goals?


We created a partnership management playbook, which clustered high-potential financial services and non-financial services partners and developed concrete management and operating models for each segment and partner.


  • Internal buy-in and streamlined operations
  • Increased brand awareness and preference via third parties
  • Increased customer acquisition via third parties


  • Partnership management playbook


The company successfully adopted the internal playbook across internal departments. The playbook simplified evaluating and managing various product and marketing partners. The company’s partners have in turn improved the company’s brand awareness in new markets and boosted customer acquisition.

About the author

Adrian Klee, partner at Ross Republic

Adrian Klee

Adrian is an expert in building digital business in the financial services sector. He has a background in Fintech and Consulting, and specialises in market research, digital service development and lean venture building.

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