Jaquet is a medium-sized family owned business. It is a leading supplier of speed sensing technology and a tier 2 OEM with a turnover of 60 MEUR. Jaquet was acquired in 201 7 by TE Connectivity, a 14 billion USD business.
How to position and launch a groundbreaking high-tech product which potentially provided several new benefits to automotive engine design? How to justify the switching cost? How to succeed in a complex sales environment with new stakeholders entering the company?
Based on the market and customer insights, Jaquet changed the communication approach from tech-driven to outcome-driven communication and positioned the company as the most experienced partner in leading technology transformation projects.
- Customer journey maps
- Marketing strategy
- Product brand
- Product marketing concept
- Sales strategy for complex sales
- Marketing assets
- Sales tools