Holvi, a high-growth BBVA portfolio company, is a Pan-European B2B banking and SaaS service. BBVA strives to grow the business by entering new markets and inventing new cross-category offerings through its fintech portfolio companies.
How to enter Europe’s biggest market, Germany, and expand Holvi’s business footprint with a disruptive business banking offering that bundles value-adding third party accounting solutions?
We assisted Holvi in identifying the optimal B2B partner and go-to-market strategy and performed a market analysis of the chosen segment, accounting services. Holvi was able to integrate these partnerships into the banking platform, utilizing a new digital business model built by Ross Republic.
- Go-to-market analysis
- 4-week research and concept sprint: from idea to final concept
- Research to identify value-creating cross-sector service concept
- Localisation and partnership strategy
- Business model scenarios
The project enabled Holvi to be positioned as a reliable but disruptive partner in the German financial services ecosystem and differentiate the brand with a bundled service offering.