Attracting fintechs with a new value proposition

A Nordic international trade and investment promotion agency planning to expand its services to fintechs, with a goal is to increase the number of non-local financial service companies operating in the region.

Challenge

While the fintech market segment has matured in Europe, the client missed a competitive value proposition to nurture the local fintech ecosystem and attract international fintech companies.

Solution

We conducted in-depth market research to identify success factors of existing fintech hubs and create a comprehensive overview of all fintech companies active in Europe since 2000.
Based on the market insights and the strengths of the client’s ecosystem, we developed a roadmap. It comprised of local fintech initiatives and creating a competitive offer for international fintech companies.

KPIs

• Number of local and international fintech companies active in the region

Deliverables

• Fintech market research
• Management workshop
• Ecosystem strategy

Impact

The strategy was approved. The client is currently applying for funding.

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