A Nordic international trade and investment promotion agency planning to expand its services to fintechs, with a goal is to increase the number of non-local financial service companies operating in the region.

Challenge

While the fintech market segment has matured in Europe, the client missed a competitive value proposition to nurture the local fintech ecosystem and attract international fintech companies.

Solution

We conducted in-depth market research to identify success factors of existing fintech hubs and create a comprehensive overview of all fintech companies active in Europe since 2000.
Based on the market insights and the strengths of the client’s ecosystem, we developed a roadmap. It comprised of local fintech initiatives and creating a competitive offer for international fintech companies.

KPIs

  • Number of local and international fintech companies active in the region

Deliverables

  • Fintech market research
  • Management workshop
  • Ecosystem strategy

Impact

The strategy was approved. The client is currently applying for funding.

About the author

Adrian Klee, partner at Ross Republic
PARTNER, DIGITAL BANKING

Adrian Klee

Adrian is an expert in building digital business in the financial services sector. He has a background in Fintech and Consulting, and specialises in market research, digital service development and lean venture building.

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