An established European fintech company in the SME segment strove to accelerate growth by differentiating its brand with unique services for niche target groups.


How to identify untapped customer segments and translate their needs into a fast-growing banking product?


We analysed promising user segments to identify an optimal match between market opportunities and the client’s delivery capabilities. Utilising agile and lean start-up methodologies together with the client, we co-created a groundbreaking digital banking offering that solves the pain points of a new user segment.


  • Increased customers acquisition
  • Increased customer lifetime value


  • Competitive and market research
  • Functional mock-up
  • New distribution channels
  • Launch strategy
  • Product strategy and development


The new product is one of company’s fastest growing digital account products. It helped the company reach its growth goals within three quarters.

About the author

Adrian Klee, partner at Ross Republic

Adrian Klee

Adrian is an expert in building digital business in the financial services sector. He has a background in Fintech and Consulting, and specialises in market research, digital service development and lean venture building.

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