How to identify untapped customer segments and translate their needs into a fast-growing banking product?
We analysed promising user segments to identify an optimal match between market opportunities and the client’s delivery capabilities. Utilising agile and lean start-up methodologies together with the client, we co-created a groundbreaking digital banking offering that solves the pain points of a new user segment.
- Increased customers acquisition
- Increased customer lifetime value
- Competitive and market research
- Functional mock-up
- New distribution channels
- Launch strategy
- Product strategy and development
The new product is one of company’s fastest growing digital account products. It helped the company reach its growth goals within three quarters.