Eurobank Ergasias SA is a Greek bank with a wide range of financial services, ranging from retail and business banking to wealth and capital management. One aspect of the business transformation was to create an effective brand platform for the digital age.


How to create evaluation criteria that are relevant across business segments and ensure that they are  applied objectively to branding scenarios?


Eurobank was recommended to change its brand architecture from a house of brands to a monobrand, enabling it to efficiently build digital platforms and offer seamless customer experiences to increase digital sales volume and value.


  • Brand image
  • Utilisation of digital channels
  • Conversion of existing customers to digital channels


  • Digital brand architecture
  • Digital brand strategy


Eurobank has digitalised its core banking products and customer journeys and successfully transferred the majority of its customers to the digital channel.


Eurobank assigned Fjord Milan by Accenture Interactive to lead the project. Fjord, in turn, hired Ross Republic’s head of strategy to steer it.

About the author

Tintti Sarola, co-founder at Ross Republic

Tintti Sarola

Tintti leads Ross Republic’s strategy team. She has in-depth knowledge of business development and branding in various B2B industries, and is known for delivering ambitious yet actionable recommendations.

Stay in touch

Subscribe to our newsletter